Web Design
Convert more visitors into patients.
- Healthcare website design
- Conversion-focused UX
- Online bookings & enquiries
- Secure, compliant setup
- Hosting & support
WEBSITES,SEO & GEO
High-performance websites. Smarter SEO.
AI-powered visibility that puts your healthcare brand ahead.
YOUR WEBSITE IS YOUR HIGHEST-PERFORMING SALES ASSET
In healthcare, your website is not a brochure. It is the first interaction a prospective patient has with your practice, the credibility filter a hospital procurement team applies before engaging your sales team, and the research tool clinicians use to evaluate your medical device.
At Healthtech Marketing Solutions, we build healthcare websites that convert, rank on Google and comply with AHPRA, TGA and HIPAA requirements. We combine website design, technical SEO and generative engine optimisation (GEO).
HOW WE GROW HEALTHCARE BRANDS
Healthcare SEO
Rank higher on Google search.
- Keyword research
- Technical SEO
- On-page SEO
- Link building
- Performance reports
AI Search Visibility
Appear in ChatGPT and AI search.
- AI visibility
- AI-ready content
- FAQ optimisation
- Citation building
- Authority signals
Local SEO
Get found by nearby patients.
- Google Business Profile
- Maps optimisation
- Review strategy
- Local citations
- Location pages
Our Website & SEO Process
Discovery & SEO Audit
We audit your existing website, analyse competitors and conduct keyword research to identify high-intent search opportunities.
Information Architecture & Wireframing
We map site structure, page hierarchy and navigation flows before any design begins.
Design & Development
Custom professional layouts with SEO foundations, page speed optimisation, mobile responsiveness and accessibility compliance.
Content Optimization
SEO copy, schema markup, meta titles and descriptions, and internal linking structures.
Launch & Ongoing SEO
Hosting, SSL, Search Console, analytics, and ongoing SEO services after launch.
WHY HEALTHCARE WEBSITES REQUIRE SPECIALIST EXPERTISE
Healthcare websites operate under regulatory constraints that generic web agencies do not understand. Patient testimonials must comply with advertising codes. Before-and-after images require specific disclaimers. Claims about treatment efficacy must be evidence-based. Data privacy requirements demand encrypted contact forms and secure hosting.
Beyond compliance, healthcare websites must build trust with audiences who demand credibility. Patients look for transparent pricing, accessible language and clear booking pathways. Procurement teams need detailed product specifications, regulatory approvals and clinical evidence summaries. We build websites that meet all these requirements while delivering fast page speeds, mobile-first design and conversion-optimised user experiences. We are not a generalist web agency learning healthcare on the fly, we are healthcare specialists who build websites every day.
What we do
Consultancy
& Strategy
Expertise in navigating the complex healthcare landscape with strategic insights and patient centric solutions.
Branding
& Content Creation
Distinctive healthcare brands and evidence-led content shaped to build trust, authority, and audience engagement.
Websites
SEO & GEO
High-performance websites structured for local visibility and global search engine authority.
Digital
Marketing
Multichannel campaigns that drive engagement, lead generation, and measurable brand awareness.
Product
Development & Management
Healthcare marketing products developed, refined, and managed to support launches, adoption, and commercial growth.
Sales
Training & Enablement
Healthcare sales teams trained and equipped to improve confidence, conversion, and commercial performance.
Hear what our satisfied customers have to say
Coralie Brandon
Metabolic Lead Australia
Johnson & JohnsonThe team at Healthtech Marketing Solutions were easy and fast to work with. Because of their experience in the Medtech Industry they knew exactly what I needed and made my life easy. The resources they created were on strategy and brand and have been well received by the sales team. I would highly recommend them for strategic content creation.
Malcolm Laurie
Chief Commercial Officer
apoQlar MedicalHealthtech Marketing Solutions pulled together a smart strategy to help us better understand our customer’s needs. Implementing surgical focus groups, product usability sessions, and a thoughtful approach to product management helped us to build better products.
Ros Harcourt
Business Unit Manager
Johnson & JohnsonKate has a unique combination of experience and consolidates all of this into robust plans which are executed with absolute precision & skill because they have been built with a lens of each function.
Phil Bird
Director of Commercial Capabilities Asia Pacific
MedtronicKate’s attention to detail and deep understanding of adult learning principles saw her revolutionise our product and sales skills programs. She delivers gold standard training programs with exceptional outcomes.
FAQ
How long does it take to build a healthcare website?
Most projects are completed within 8 to 12 weeks, depending on the complexity and number of pages. We provide a detailed timeline during the discovery phase so you know exactly what to expect.
Do you write the website content as well?
Yes. Our healthcare content marketing team can write SEO-optimised, compliant copy for every page. We also work with your internal team if you prefer to provide your own content.
Can you redesign my existing website?
Absolutely. We regularly redesign and migrate healthcare websites onto modern platforms. We will audit your current site, preserve your SEO equity and deliver a fresh design that performs better.
Will my website be AHPRA and HIPAA compliant?
Yes. Compliance is built into our design and development process. We review every page against the relevant regulatory framework for your market before launch.
Do you offer ongoing website maintenance?
Yes. We offer monthly maintenance packages that include security updates, performance monitoring, content updates and ongoing SEO optimisation.
Trusted by our clients to deliver impactful solutions that drive growth and build lasting connections.
