Medical Cannabis

Helping Cannabis brands to break the stigma and build impact.

Natural medicine is rewriting the rules — and medicinal cannabis is leading the charge. But in a fast-evolving, tightly regulated space, building trust and credibility is non-negotiable. At Healthtech Marketing Solutions, we understand the nuance. We craft campaigns that are compliant, compelling, and deeply human — designed to engage healthcare professionals, educate patients, and elevate your brand. Whether you’re launching a new product or scaling market awareness, we help you drive meaningful conversations that matter.

Freya Website
Freya Dwyer – Pharmaceutical Account Manager

Freya is a trusted expert in medical cannabis, known for her industry knowledge and her ability to translate complex science into clear, actionable insights for healthcare professionals.

What we do

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Consultancy
& Strategy

Expertise in navigating the complex healthcare landscape with strategic insights and patient centric solutions.

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Branding
& Content Creation

Distinctive healthcare brands and evidence-led content shaped to build trust, authority, and audience engagement.

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Websites
SEO & GEO

High-performance websites structured for local visibility and global search engine authority.

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Digital
Marketing

Multichannel compaigns that drive engagement lead generation, and measurable brand awareness.

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Product
Development & Management

Healthcare marketing products developed, refined, and managed to support launches, adoption, and commercial growth.

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Sales
Training & Enablement

Healthcare sales teams trained and equipped to improve confidence, conversion, and commercial performance.

Case Studies

Take a look at how the team at Healthtech Marketing Solutions has assisted Medtech companies to overcome the complexities and challenges of the industry. 

domestic
November, 2024

Positioning a Boutique Domestic Cannabis Grower for Long-Term Success in a Price-Driven Market

Author

Freya Dwyer

medical cannabis
August, 2024

Pioneering Medical Cannabis in Australia — Guiding Prescribers Through an Untested Landscape

Author

Freya Dwyer

Are you ready to transform your business?

Hear what out satisfied customers have to say

Coralie Brandon

Metabolic Lead Australia
Johnson & Johnson

The team at Healthtech Marketing Solutions were easy and fast to work with. Because of their experience in the Medtech Industry they knew exactly what I needed and made my life easy. The resources they created were on strategy and brand and have been well received by the sales team. I would highly recommend them for strategic content creation.

Healthcare marketing solutions testimonial
Review of medical device marketing experience

Ros Harcourt

Business Unit Manager
Johnson & Johnson

Kate has a unique combination of experience and consolidates all of this into robust plans which are executed with absolute precision & skill because they have been built with a lens of each function.

Phil Bird

Director of Commercial Capabilities Asia Pacific Medtronic

Kate’s attention to detail and deep understanding of adult learning principles saw her revolutionise our product and sales skills programs. She delivers gold standard training programs with
exceptional outcomes.

Phil Bird Healthtech Marketing Solutions Review

Hear what our satisfied customers have to say

Professor Peter Gonski

Geriatrician
Sutherland Hospital

Freya has a strong understanding of the medical cannabis landscape and the unique needs and challenges of older patients. She communicates with clarity and professionalism, and in my experience, has always been reliable, thoughtful, and well-informed. It has been a privilege to work with her in this area of medicine.

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Lisa Varley

CEO and Co-Founder
EQWELLIBRIYUM

Freya has transformed how our doctors and nurses approach patient care. Her unique ability to translate complex scientific information into practical, clinically relevant insights sets her apart and is invaluable. Freya is not just a consultant—she’s a true partner and trusted guide in advancing standards of care for patients.

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George Polimenakos

Beacon Medical
Head of Beacon Medical

Freya is considered a pioneer in the Medicinal Cannabis space. Her passion towards education was seen 1st hand whilst running Australia’s 1st Medicinal Cannabis Advisory Board and very quickly she was contributing to Tilray Sale & Marketing Strategy with a focus on education.

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Trusted by our clients to deliver impactful solutions that drive growth and build lasting connections.

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